You may have heard that “content is king,” but what does that really mean? Content is technically every touch point with your customer in which you are giving them something of value. Traditionally, that included coupon codes, discounts, BOGOs, free shipping, and other costly mechanisms for drawing in a new customer base. With the rise of mobile digital dominance in the marketplace, “content” now includes information. Giving customers information about your products and services is not only free, it is proven to move merchandise and sell services.

Enter WordPress. With a back end management system that is so easy to use that you (yes, you) can control your own content without paying an extra employee or agency to post blogs, videos, announcements, events, and updates about your company, you can save thousands of dollars a year. WordPress is an open source platform, which means that there are over 40,000 free plugins that can be added to your site to manage your individual needs. If you can make a document in Word, you can manage your own content with WordPress.

It doesn’t take a lot of research to come up with an exhaustive list of Fortune 500 companies using WordPress for their CMS right this minute. Household name brands like Target, PlayStation, Microsoft, Best Buy, Sony Music, The Walt Disney Company, UPS, Xerox, and Tesoro all use WordPress for their blogs because of the robust, easy to use, easy to scale, customizable aesthetics and functionality.

It also doesn’t hurt that a manager or partner within your existing corporate structure can easily and quickly add content, driving more business to your website, where you can collect valuable insight about what your customers really want. We save our clients money through WordPress training so that our clients can take their marketing in house with ease and confidence.

A common misconception about WordPress web design is that their open source nature and template-based code structure makes it unfit for larger businesses. We think that if it’s good enough for BBC America, Bloomberg Professional, Sony Music, MTV News and Time Inc., it’s good enough for your small business. And just in case you were wondering, the answer is yes. Even Beyoncé uses WordPress.

Before you commit to a contract with a DIY solution like Wix or Squarespace, give us a call and we can discuss, free of charge, why these solutions aren’t really solutions at all without proper knowledge of their limitations and benefits. Schedule a free consultation with us, and we will answer your questions even if it doesn’t result in a contract.

There is a theory that too many sharks fighting for the same food supply create a frenzy, resulting in a red ocean of competition where you fight to the death for the same pool of money in the same market. The theory poses that if you eliminate the need for competition because you are no longer fighting for the same pool of money, you are swimming in what is referred to as “Blue Ocean Strategy.” 

We work with the best and brightest agencies in Acadiana to provide solutions for small businesses and sole proprieters that cannot meet the minimum budget requirement of full service advertising agencies, and we do it through an  á la carte menu of services paired with expectation management and training of our clients.

According to Google, Responsive Web Design (RWD) is a type of website design setup where the server always sends the same HTML code to all devices, and a special programming markup language (CSS) is used to manage the way that website will look across any type of device. Whether you are looking at the website on a mobile device, a tablet, a desktop, a laptop, or even a television screen, this type of design ensures that no matter what the screen orientation is (landscape or portrait), and no matter which device you are using, the website automatically “responds” to the way you are using your device, resulting in an optimum user experience across the board.

This just means that you have a single website that scales and moves to adapt to the device it is being viewed on instead of having a desktop version and a separate mobile version of your site. Due to the proliferation of mobile devices, Google awards more quality search engine optimization (SEO) points to websites that don’t require users to pinch and zoom to navigate around a site. Having a single website also makes it easier for Google’s bots to crawl your website.